Bose invests $10 mn in Noise

New Delhi: Bose, a global pioneer in consumer electronics and audio, has invested $10 million in homegrown consumer electronics brand Noise, taking its valuation to nearly $426 million. Noise’s first-ever funding was part of the Series A round, where it allowed 2,400 Series A preference shares to Bose, according to its regulatory filings. With this strategic investment, Bose will have 2.17 per cent stake in the company, according to reports.

Noise’s first-ever funding is a significant milestone for India’s largest profitable D2C business. Amit Khatri, Co-Founder, Noise, said last week that the strategic alliance with Bose will be a pivotal juncture in their journey towards revolutionising the future of smart wearables realm. “We are excited to partner with a company like Bose whose technical expertise and global experience will help us augment our capabilities and elevate our offerings,” he added.